What to do in São Paulo: tips on sights, gastronomy and hotels in the capital of São Paulo

What to do in São Paulo: tips on sights, gastronomy and hotels in the capital of São Paulo


Strolling along Avenida Paulista, enjoying the night on Rua Augusta and sampling a delicious snack at Mercadão Municipal are some things to do in São Paulo. Check out everything about the city in the complete ViajaNet guide

Sao Paulo it is the main financial center and the most populous city in Brazil. The state capital never falls asleep and, for this reason, presents a whirlwind of activities that delight residents and surprise visitors.

With more than 465 years, São Paulo stands out for its significant national and international influence, which affects the cultural, economic and political sector. In addition, Terra da Garoa guards the tourist spots and hosts the most important events in the country, such as the LGBT + Pride Parade, held annually on Avenida Paulista.

On the other hand, SP does not disappoint when it comes to activities related to nature. Ibirapuera Park, for example, has beautiful gardens and interesting settings that allow you to enjoy good times with family and friends.

There is much more Sao Paulo Attractions! For you who want to know the pros and cons of each attraction in the Selva de Pedra, ViajaNet has prepared this comprehensive guide where you will find everything about the destination: what to visit, where to eat, where to stay and much more! Check with us and enjoy São Paulo in the best way.

Where is São Paulo?

The state of São Paulo is located in the southeastern region of Brazil, bordering other incredible tourist destinations: Rio de Janeiro, Minas Gerais and Espírito Santo.

In addition to the attractions of the grand capital, there is the interior of SP, which offers activities related to nature and peaceful walks. The incredible São Paulo coast has beautiful beaches, such as Camburi, Guarujá and Ilhabela.

The geography of São Paulo is diverse and has many attractions to visit. On the other hand, air pollution in the municipality is intense, due to the huge amount of cars that circulate daily on the streets and highways of the busy SP.

Sao Paulo Attractions

Among rushed people and modern skyscrapers are the famous sights that define the essence of São Paulo. The grandeur of the metropolis can intimidate an unsuspecting tourist. Therefore, it is necessary to understand what the city has to offer, going beyond traffic and the daily rush.

To help you explore the city, the ViajaNet blog prepared a TOP 10 with the best attractions of São Paulo, according to TripAdvisor. Thus, you learn the pros and cons of each tour and choose the activities that have the most to do with you and your fellow travelers. Check out what to do in São Paulo!

1. Ibirapuera Park

Ibirapuera Park

Built in 1954, Parque Ibirapuera is an urban park located in the Moema neighborhood, south of São Paulo. The tourist spot receives approximately 14 million visitors a year, who go in search of the beautiful gardens, contemporary museums and historical scenarios designed by renowned artists, such as Roberto Burle Marx and Oscar Niemeyer.

Ibirapuera Park is open from 5 am until midnight and has free entry.

PROS: great space to get in contact with a lot of greenery, play sports, visit museums and go for a walk with the family.

CONS: the place can be very busy during the weekends, and tourists can get lost due to the lack of information points.

2. Avenida Paulista

One of the most famous tourist spots in Brazil, Avenida Paulista is home to corporate buildings, museums, shopping malls and a diversity that perfectly reflects the essence of São Paulo. The place never sleeps and, on Sundays, it closes for the flow of cars and is only available for leisure.

PROS: it is modern, multicultural and with all styles, the ideal place to find diversity of audiences and art for all sides.

CONS: high prices are a predominant feature on Avenida Paulista, which can negatively affect your pocket.

3. Pinacoteca of the State of São Paulo

The Pinacoteca do Estado de São Paulo is one of the most important art museums in Brazil. This is because it has an emphasis on Brazilian artistic production from the 19th century to the present.

In addition to the extensive collection of visual arts that is distributed on the three floors of the building, the Pinacoteca also has a beautiful architecture designed by the architect Ramos de Azevedo.

PROS: the building is very beautiful, with internal and external architecture capable of filling your eyes. The floors have ramps and elevators that facilitate access for people with reduced mobility.

CONS: ticket prices can be pocketed and during the weekend you can find huge lines to enter.

4. Rua Augusta

Rua Augusta sao paulo

Augusta is an important route in São Paulo, which connects Jardins to the city center. The main differential of this vibrant tourist spot in SP is its huge participation in the nightlife of the city. The place is filled with bars, concert halls, clubs and theaters, as well as galleries of shops and restaurants.

Rua Augusta is on the corner of Avenida Paulista and Praça Roosevelt, two multicultural spaces that color the diversity of São Paulo.

PROS: excellent place to feel the energy of São Paulo’s nightlife – there are options for bars and clubs for all styles and preferences.

CONS: after events and parties, the street can get quite dirty and with an unpleasant smell. Don’t forget to keep your belongings always protected, especially your cell phone.

5. Football Museum

The Football Museum has articles, reports and exhibitions that help to know more about the football universe.

There are 15 thematic rooms that narrate in a playful and interactive way football in Brazil, showing its importance for the country’s culture. Opened in 2008, the museum attracts visitors from all over the world, lovers or not of the most popular sport on the planet.

PROS: the tour is great to do in the company of people of all ages. After all, there are exhibitions that use technology to transmit and inform football history to the visitor.

CONS: the Football Museum has no negative points.

6. Allianz Parque

Allianz Parque is a grand football stadium built to FIFA standards, being one of the best multipurpose arenas in the world. The space is capable of offering a great experience at concerts, corporate events and, of course, football matches. In addition, the place also has restaurants and a themed memorial with Palmeiras club trophies.

PROS: Allianz’s infrastructure surprises and leaves nothing to be desired – there are over 43,000 covered seats, 160 cabins and parking for up to 2,000 cars.

CONS: ticket and parking prices can affect the visitor’s pocket, especially during concerts by international artists and friendlies of the Brazilian team.

7. Cultural and Educational Weathervane

One of the places to visit in São Paulo with children, Catavento Cultural e Educacional aims to encourage and deepen the study of science. The space is divided into four sections: “Universe”, “Life”, “Engenho” and “Society”. In all, the collection has more than 250 installations aimed at young, children and adults.

The Museum is located in the center of São Paulo and is open from 9 am until 5 pm.

PROS: the ticket price is affordable and you still have the possibility to get a password from the chemistry lab, a place where super fun experiments take place.

CONS: Catavento can get quite crowded during weekdays, due to school trips.

8. Municipal Market

The Mercadão Municipal is one of the most iconic tourist spots in the city of São Paulo. That’s because it offers excellent gastronomy and mixes the colors and aromas that are part of São Paulo’s DNA. Another difference that draws attention at Mercadão is its architecture full of details, such as Greek-style columns and mosaic windows.

PROS: great space to sample delicious dishes, such as the mortadella sandwich, and to buy rare spices and fresh fish.

CONS: salespeople can be too persuasive and prices too high.

9. Botanical Garden of São Paulo

Botanical Garden of São Paulo

The Botanical Garden of São Paulo has more than 360,000 meters of green area, preserving the native forest and contributing to environmental awareness. Located on the south side of the capital, it is a good option for a walk to get in touch with nature in a peaceful and well maintained environment.

To get there, you can get off at Jabaquara station, on the blue metro line, and take a bus that stops in front of the Garden. Take the opportunity to extend the tour to the São Paulo Zoo, which is right next door.

PROS: the place has a landscaping capable of filling the eyes. Everything is very well taken care of, ideal for enjoying good times, walking and photographing.

CONS: there are few points of support for tourists. So, always carry a map in hand so you don’t get lost.

10. Renault Theater

The Renault Theater is one of the most elegant addresses in the city, being the main stage for Broadway shows in Brazil.

Another feature of the theater is its history full of twists and turns – the venue opened in 1929, burned in 1969, renovated in 2000 and re-launched in 2001 with modern technologies and a complete infrastructure for shows.

PROS: the place has great service and a wide variety of plays and musicals, such as the Phantom of the Opera and the National Ballet of China. Don’t forget to check the Renault Theater agenda!

CONS: for having a grand structure, the venue also has seats very far from the main stage. To sit closer, you have to pay more.

Nightlife in Sao Paulo

Due to its grandeur and diversity, São Paulo does not disappoint when it comes to a nightlife full of energy and fun.

There are options for all styles and preferences, whether for those who like something more peaceful, such as a restaurant with a good table, even for those who prefer ballads and loud music all night.

There are neighborhoods that offer this and more! Vila Madalena, for example, has roads full of bars and pubs, where you can taste delicious portions and enjoy an elaborate drink. In Pinheiros, the nightlife is no different – there are bars with live music and thematic decoration that mixes a bar, restaurant and even a studio.

Want to know more about what to do at night in SP? Check out some suggestions from ViajaNet, using the TripAdvisor site as a reference:

  • Minhoca Club

What it is: Comedy club with the best comedians in the stand-up scene.
Where: Rua Cunha Horta, 26 – Consolação, SP

  • Comedians Club

What it is: bar and restaurant with the legitimate American comedy club.
Where: Rua Augusta, 1129 – Bela Vista, SP

  • The Week Club

What it is: ballad and grand concert hall with different environments.
Where: Rua Guaicurus, 324 – Água Branca, SP

  • Villa Country

What it is: space for country music, good food and diverse stores.
Where: Av. Francisco Matarazzo, 774 – Água Branca, SP

  • Café Tweety

What it is: rock bar with live music and craft beer
Where it is: R. Treze de Maio, 134 – Bela Vista, SP

  • Bourbon Street Music Club

What it is: ballad with big names in jazz and blues.
Where it is: R. dos Chanés, 127 – Moema, SP

  • Skye Bar

What it is: sophisticated bar and restaurant with panoramic views of the city.
Where it is: Av. Brigadeiro Luís Antônio, 4700 – Jardim Paulista, SP

Where to stay in São Paulo

São Paulo has a great hotel infrastructure, which covers both the needs of those who are watching the tour and those of those who go to work. Check out some hotel suggestions to book as soon as you close your travel packages to São Paulo:

InterContinental Sao Paulo

Where: 1123 Alameda Santos Street – Jardins, SP

The InterContinental has a characteristic style that makes the stay of the traveler even more special. This hotel, located near Avenida Paulista and Rua Frei Caneca, mixes elegance with the urban charm of the capital of São Paulo.

Ibis Style Barra Funda

Where: Av. Marquês de São Vicente, 1619 – Parque Industrial Tomas Edson, SP

Ibis Style draws attention for its colors that pay homage to the culture of Latin America. The hotel is the perfect option for those who want to be close to everything – it is close to Barra Funda bus station, Shopping Bourbon and 16 km from Congonhas Airport.

Maksoud Plaza

Where: Rua São Carlos do Pinhal, 424 – Bela Vista, SP

Located just two blocks from Avenida Paulista, Maksoud Plaza has spacious rooms for all types of needs. The hotel also has a fitness area, heated swimming pool and the Havanna restaurant, which offers varied cuisine.

Tangará Palace

Where: Rua Dep. Laércio Corte, 1501 – Panamby, SP

Palácio Tangará is a 5-star hotel, located in an upscale neighborhood of the city of São Paulo. In addition to the great services offered by the staff, the hotel also draws attention for its imposing architecture and complete and luxurious infrastructure.

Hotel Caravelas

Where: Rua Pedro Américo, 23 – República, SP

The Caravelas hotel offers simplicity without leaving comfort aside. The building is well located, close to República station on the red metro line, Edifício Itália and the charming Galeria do Rock. In addition, Caravelas offers excellent cost / benefit, being a great option for those who value economy.

Gastronomy in São Paulo

For those who are going to spend a few days in the capital of São Paulo, there is a great variety of restaurants and snack bars where you can taste everything from well-prepared dishes to hamburgers and pizzas.

For those who like well-stocked dishes and delicious snack combos, an excellent option that appeals to both tourists and locals is The Fifties. In addition to the diverse and democratic menu, the cafeteria also has a modern and contemporary decor, which allows you to enjoy your meal even more.

Another option that tends to please fans of good cuisine is Bar da Praça. The space offers a pleasant atmosphere that mixes the fun of the bar with the refinement of a sophisticated restaurant.

For those who love barbecue, a restaurant option available in São Paulo and other states in Brazil is the Fogo de Chão restaurant. The dishes and carvery are inspired by Gaucho cuisine, which guarantees a unique flavor that tends to please most palates. In São Paulo, the restaurant is present in the Jardins, Moema and Vila Olímpia neighborhoods.

Climate of the region

São Paulo’s temperature can be as diverse as the city. That’s because on the same day it can be sunny, cold and even rain at the end of the night, for example. Therefore, it is essential that travelers prepare luggage with all types of clothing, including cold and mid-season clothing.

If you are traveling to São Paulo during the summer, get ready to find a warm, muggy climate and almost always open sky. The São Paulo winter is short and mild, with a few cold days and others that are more cloudy.

According to information from the Weatherspark, the temperature in São Paulo, in general, varies from 13 ºC to 28 ºC, with temperatures below 10 ºC or above 32 ºC being rare.

Also according to Weatherspark, the best time to visit São Paulo and perform heat activities is from the middle of February to the end of April. The end of the year, like December and January, is also a great option to visit São Paulo and enjoy the heat. However, these months usually present the famous summer rains, which fall in the late afternoon.

Sao Paulo airports

São Paulo is one of the cities with the highest traffic for commercial aircraft. For this reason, the state has a wide airport infrastructure, with terminals that serve domestic and international routes.

The main airports in São Paulo are:

  • Congonhas
  • Cumbica
  • Viracopos


Located 8 km from the city center of São Paulo, Congonhas has capacity and facilities that guarantee passenger comfort. The fourth busiest airport in the country also features post offices, banks, food courts and exchange offices.


Better known as Guarulhos International Airport, Cumbica is located 30 km from the city of São Paulo. The site operates 24 hours a day, with 40 national and international airlines, operating in more than 20 different countries.


Located in Campinas, in the interior of São Paulo, Viracopos Airport is one of those responsible for handling commercial cargo in the country. It is located 99 km from the center of São Paulo, a two and a half hour journey that starts at Rodovia dos Bandeirantes and ends at Rodovia Anhanguera.