"On a tous besoin du SUD" : une campagne d

“We all need the SOUTH”: a large-scale campaign to promote the Region


This new portal offers inspirational content, but also more precise content via the pages dedicated to each territory and links to partner sites.
Route ideas are proposed to allow customers who already know us to discover new products (contemporary art routes, new thematic routes, new establishments …)
It also identifies the nuggets of our region and a “social wall” highlights establishments, museums, activities, beaches … which are gradually reopening, to guide the client.
After this phase of seduction, the customer’s journey will be facilitated to accompany him to the reservation. The possibilities will be endless. From the inspiration site www.onatousbesoindusud.fr, the client can either book their accommodation directly via the links of the professionals highlighted or with one of our private partners in the operation.
For hotels: a unique partnership with Hotels.com of the Expedia group which will participate in the purchase of media space to develop traffic and sales to our destination with 41 million impressions.
For campsites and rentals: an association with EasyVoyages who will develop several advertising partnerships to generate traffic and develop sales, especially to the site TooCamp, dedicated to the outdoor hotel industry.
For activities: a partnership with the regional company Rooster, which will offer the online sale of tourist services and activities.
French customers can also ask for advice and book their stay in our region via a French travel agency. Indeed, our destination is used to working with many international tour operators.
The idea is to decline these offers, initially designed for international markets, in an upgraded version. It’s about helping French operators to sell us better.
This initiative will also help the sector to offer our destination as an alternative to the international destinations usually sold.

TourMaG.com will be the natural relay between receptives, tour operators and AGV

As well, in partnership with EDV (Les Entreprises du Voyage) the CRT begins to train several French travel agencies to introduce them to our products with high added value and sold by our receptives (gastronomy in the vineyards, contemporary art routes, ecotourism and cycling experiences …).
Tourmag.com, as part of the “#PartezenFrance” approach, will act as a link between local receptives and French tour operators, producers and travel agents.
“This campaign is aimed both at a national target, sensitive to this accessible diversity, precise Loïc Chovelon,the Director General of CRT.
But it also aims to proximity target: our neighbors in Auvergne-Rhône-Alpes and Occitanie.

We also want to encourage local tourism: a Marseillais can discover the light of the Côte d’Azur and breathe the fresh air of our Alps. A Niçois can visit Provence. An Alpine man enjoying the spray of the Mediterranean.
From a financial point of view, this campaign brings together a budget of 2.1 million euros. This is a record budget for communication dedicated to France for our destination.
Note that it comes in addition to the actions that were already planned. “In addition, we remain attentive to the recovery of European proximity markets, and to international markets.
Our budgets in this area are sanctuarized, they will be triggered according to the reopening of borders and changes in travel behavior. Again, more than 2 million euros will be allocated in partnership with Atout France. “