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TUI France is deepening its digital and DATA strategy


Despite that position in the tourism and travel sectorthe TUI group does not intend to rest on its laurels, and wants to know how to face a increasing competition and stand out from competitors. So, after a successful support on the SEA scope, SEO and Social Ads, the Group has decided to once again place its trust in Ad’s up Consulting. The support offered by the consulting firm is now supplemented with a part Data Consulting for improve the current digital strategy of TUI France.

“Put Data at the service of performance”

The Data scientists of the Ad’s up Consulting firm work with the TUI France teams in the b[objectif d’optimiser leur positionnement sur les bons mots-clés, d’anticiper les hausses et les baisses de trafic et in fine, de réduire l’impact concurrentiel]b. The Data division has developed tailor-made modules: a competitive benchmark in order to accurately monitor the movements of the competition (traffic, investment, etc.), predict traffic variations and trends and to protect the brand name.