The Spanish issuer advances in its reactivation with the best located islands


The volume of confirmed air tickets for trips to be made in the first three months of 2022 compared to the same date in 2019 reflects -36% globally in terms of the Spanish issuer to Spain, although in the case of the Balearic Islands, with -30%, and the Canary Islands, with -32%, it is slightly more favourable.

As for foreign destinations for Spanish travellers, European destinations, although none are growing compared to the pre-pandemic yet, are on average half recovered, exactly 50%, with best figures for departures to Finland, Sweden, Norway, France and Denmark.

Reservations for long-haul destinations from Spain are -37% of the pre-pandemic, although the case of Maldive and the Dominican Republic stands out, to which reservations grow by 24% and 17% for travel in the first quarter of 2022

Passengers boarding for Madrid at Palma de Mallorca Airport.

Fortaleza as an international destination

In the case of arrivals from other issuers, Europe shows levels of -35% with five markets even above 2019 levels. Specifically, they are Iceland, Sweden, Estonia, Denmark and the Czech Republic. And it is that Spain is the European destination with the best expectations of international arrivals in the first quarter of 2022.

“With Spain consolidated as the European leader in this recovery phase, expecting to reach 60% of pre-pandemic international arrivals in this first quarter of 2022, the different actors in the travel and tourism ecosystem must accelerate their expansion plans. technological transformation and adopt data solutions that help them face their challenges”, explains Juan Gómez, head of Market Intelligence at ForwardKeys

“The efforts of destinations and companies today are mostly focused on recovering pre-pandemic volumes of travelers. The recovery of the sector is on its way, and soon the old problems will return: overcrowding, tourism, pollution, scarcity of resources… the data must guide us in this new paradigm and be the fundamental pillar in the future of our tourism model”, he adds.

Importance of national demand

The relevance of the national market has been clearly noted in 2021. The recent data offered by Exceltur pointed out the role of the national demand in the recovery of the sector last year, with figures of overnight stays that have equaled, and exceeded in some destinations, those of 2019. While the mobility restrictions again limited the recovery of the foreign tourism, which closed the year with a drop of 59.7% in income left in our country, to 29,000 million euros, with Germany Y France at the head of source markets, versus United Kingdom, which for years has led arrivals in Spain.

On the other hand, the face-to-face card spending by Spanish consumers in hotels and travel agencies grew by 14% in the third quarter of 2021 compared to the same period in 2019, although in the fourth quarter ómicron caused this increase to be reduced to 1%, according to data from the CaixaBank Research study service. These reflect, on the other hand, that spending on hotels and travel agencies seems to recover quite quickly when mobility restrictions are eased or the incidence of the coronavirus decreases.

Recent valuations on the national market

-Exceltur foresees that the recovery will be consolidated from Easter

-Expenditure of Spaniards in hotels and travel agencies: this is how omicron influences

A figure that shows the relevance of the domestic market at the moment is its current market share in hotel reservations. According to figures from the B2B transaction platform TravelgateX, in the week from January 3 to 9, the share of the Spanish issuing market was 56.93%, up 6.44% compared to the previous week. Subsequently, in the week between From January 10 to 17, this share reached 62.84%, rising 5.91%. In this last period the British issuer market has fallen by 4% in this last week. German also fell by 0.3% and French by 0.08%.

See about travel trends of the Spanish:

-How the Spanish have traveled in 2021

-Hotel reservations remain on the growth path