Google va aider le secteur du tourisme en Afrique en s

Sub-Saharan Africa: UNWTO supports tourism acceleration program with Google


For promote the resumption of tourism in Africa, the United Nations World Tourism Organization (UNWTO) and Google have teamed up for a online acceleration program intended for Tourism Ministers of UNWTO Member States, major travel agencies and Tourist Offices.
The goal? Further develop skills in innovation and digital transformation.
The UNWTO & Google Tourism Acceleration Program is focused on information fromSouth Africa, Kenya and Nigeria.

We are here to help the tourism industry emerge from this unprecedented crisis and become strongersaid Doron Avni, director of government affairs and public policy for emerging markets at Google.
Our travel data insights and tools can help tourism authorities identify and understand both the barriers and the factors that encourage visiting tourist destinations and better planning tourism.“.
With the proper policies, training and management in place, innovation and technology have the potential to foster the creation of better jobs and business opportunities for tourism in Africa while improving the well-being and prosperity of the region as a wholesaid Natalia Bayona, Director of Innovation, Digital Transformation and Investments at UNWTO.