Smart tourist destinations set their recovery roadmap


The guide aims to sensitize the managing entity about the five axes of the DTI model and draw up a recovery roadmap to achieve a balanced tourism development, more sustainable, safe and supportive, aligned with the 2030 Agenda. In a complementary way it defines recommendations and proposals for action concrete to guide the managers of the destinations and that can serve as accompaniment to design their own strategy for reviving tourism.

The recommendations have been structured around six dimensions linked to the axes of the DTI model, including economic and social; health and safety; Marketing and Communication; touristic offer; knowledge management and public-public and public-private collaboration.

Among the proposed actions, the support for local entrepreneurship, creation of new tourist service channels, advice to promote online sales, redesign of places that guarantee health security and the need for always up-to-date information in the different communication channels.

It also proposes the implementation of actions aimed at seek the fidelity of the tourist to the destination and development of a communication strategy based on new attributes linked to the security and the trust.

Refering to touristic offer, the guide recommends destinations to offer tourists unique and memorable personalized experiences generating new products and services with existing resources, including gamification or virtual visits. And regarding the knowledge management, the guide highlights the importance of data, since thanks to its analysis an improvement in destination management will be possible.

Lastly, it provides guidelines for collaboration and proposes to reinforce the leadership of destination management organizations by promoting cooperation between public and private agents, civil society and integrating all local actors. In short, it highlights the importance of networking in benefit of the destination, its citizens and visitors.

The guide, available at Segittur website, has been presented by its president, Enrique Martínez Marín; the general secretary of the FEMP, Carlos Daniel Casares; and the director of Marketing and Communication at TechFriendly, Nagore de los Ríos.