“Despite the message that has persecuted the tourism sector regarding the danger of contagion when traveling, the truth is that the summer has left us figures that invite optimism,” said the firm.
In this sense, Braintrust has carried out a new wave of its Tourist Barometer “thanks to which we have a photograph of how the autonomous communities have passed the health security examination and what measures related to COVID-19 are key to provide to the tourist this security that so much needs at present “, explains the consultant.
Positive summer result
According to the research carried out by this company, at the beginning of the pandemic caused by COVID-19, the Spaniards saw more likely, after confinement, to resume activities such as going out for drinks (34.6% in the short term) and going to restaurants ( 47.0%) versus taking planes (18.6%) or staying in hotels (24.5%).
“While the data reflected a certain fear of travel-related movements, the summer has put the risk of contagion to the test when traveling and the result is very positive, since according to the analysis included in the Braintrust Tourism Barometer, only 0.7% of travelers have had some contagion in their travel, both for the traveler himself and for his companions “, indicates the company.
“Therefore, the message that summer leaves us is that traveling is not much more dangerous in this sense than staying in the place of residence,” he adds.
“We are going to have to live with COVID-19 for a while, but in Spain we have a very prepared tourism sector”
According Angel Garcia Butragueño, responsible for Tourism and Leisure of the firm, “it is key to transmit the messages that the data leave us and that help the tourist to make the best decisions “.
“We will have to live with COVID-19 for a while, but in Spain we have a tourism sector that is well prepared to receive travelers and make them feel almost as safe as at home while they continue to enjoy their getaways and trips, “he says.
For this reason, “today it is almost as important or more than tourism companies or the destinations themselves. work more educational communication on safety than on the product itself, to reactivate the demand ”.
Travel in Spain
According to this tourist barometer, the 89.3% of Spanish tourists They have enjoyed their vacations without leaving the country while the rest have been encouraged to travel mainly to Europe and very few to other continents.
“National destinations, which in addition to the causes of travel restrictions to other countries, have been chosen in many cases due to proximity, to allow access by own car or due to a greater budget adjustment given the uncertainty of the economic crisis, have also offered the traveler a high level of health security that they themselves have rated a 7.7 according to Braintrust data. “
By communities, the best health security assessments fall on Asturias (7.97), Andalusia (7.93), and Catalonia (7.77).
Three key safety factors perceived by the traveler
As Braintrust explains, travelers have perceived three key factors “when it comes to feeling that a destination offers them health security that currently is so much sought “(See: Three key factors to perceive a destination as safe):
- PREVIOUS APPOINTMENTS.- “In the first place, the good management of previous appointments in shops, restaurants and beaches (which prevents crowds and unnecessary waiting times) is one of the factors that most helps to perceive a high level of health safety. “Spanish tourists have rated this management of appointments with 8.01 Previous visits in the destinations they have visited during their vacations By territory, Castilla y León (8.13) is the one who has performed best in this regard, along with Andalusia, Asturias and Galicia (8.00).
- MASKS.- “The use of masks by other tourists in the destination has an important influence on the perceived health security against possible infections. Those who have traveled through Spain during the holidays, value with a 7.49 the good use of the mask, Catalonia (8.00) and Galicia (7.91) being the territories where this restriction has been most respected according to the tourists who visited them “.
- TOURIST SATURATION.- “The level of tourist saturation is another important factor in health security. Spaniards value their experience with the level of overcrowding they have lived in the areas they have visited with a 7.59. where fewer agglomerations have existed, followed by Andalusia (7.74) and Castilla y León (7.69) “.
As pointed Jose Manuel Brell, Head of Studies at Braintrust: “We live in times when adapting to the consumer and meeting their needs has become the maxim to survive the crisis that the pandemic has brought us. Right now the risk of contagion is one of the greatest fears of tourists, but we have the means and the knowledge to alleviate this fear and there are still many travelers who, finding the security they seek, intend to continue traveling in the short and medium term ”.