“The partial activity will be extended until the end of December 2020 at preferential conditions, with a remainder of 15%“announced Jean-Baptiste Lemoyne, Secretary of State to the Minister for Europe and Foreign Affairs, in charge of Tourism at the end of the meeting of the tourism industry committee which took place on September 4, 2020.
“The State is there and will remain alongside professionals as it was present from May 14 when the € 18 billion Tourism plan was announced, the tools are there and they are gaining momentum” he added.
Jean-Baptiste Lemoyne also returned to the summer season.
“This re-entry, the professionals approach it with mixed feelings. The French have heard the call: “summer will be blue, white, red”.
According to ADN Tourisme, 94% of the participants stayed in France, ie 20 points more than usual, which partly and only partly compensates for the loss of foreign tourists. “
The Secretary of State notes good resistance from local European customers : Belgian, Swiss but a decline in the Spanish and Italian markets. As expected, with the travel restrictions, non-European clienteles were almost absent.
In France contrasted situation according to the territories
In France “the situation is contrasted according to the territories“: Pyrénées-Atlantiques, mountain, Pyrenees, Var have done well …
“But territories more dependent on distant clienteles have suffered, such as Paris or certain towns in the Alpes-Maritimes. “ he clarified.
“The feeling that emerges is higher attendance during the middle of the season. Vacation rentals were very popular. Hotels and camping also enjoyed good occupancy rates.
We also note the very good attendance of outdoor activities, in particular cycling routes with an appetite for nature activities. “
The #CeteteJevisitelafrance promotional campaign will run until September 20.
“On this date, with Atout France, the means that were to be allocated to more distant markets will be redeployed nationally to encourage the French to continue to work weekends in France.“, specified the Secretary of State.
The next meeting of the tourism sector committee will take place on September 24 for “prepare the next interministerial tourism committee that the Prime Minister could convene in the first half of October“announced Jean-Baptiste Lemoyne.
The appointment is made!