“For 18 months, we did not do a major campaign but we kept a presence on the French market through social networks. We have successfully developed themes such as music, dance and cooking. For us, it was also a period of reflection“, told IFTM Top Resa Monica MacLaverty, Southern Europe director of Tourism Ireland.
The niche of school trips has thus been put into orbit. Year in and year out until 2019, 600,000 students made the trip in Ireland accompanied by their teachers or within the framework of exchanges. Ireland, Francophile country: French is the first foreign language studied in Irish colleges and faculties.
READ ALSO: Brexit, health pass … the slow agony of school tour operators In 2019, before the pandemic, France was with its 557,000 tourists, the 4th largest source of Irish tourism. Almost 40% express the desire to return there for new visits.
From October 22 everything will be open
Despite the health crisis, Irish tourism remained active during the past summer, thanks to the domestic market. In terms of revenue, it only represented two billion euros, while all international and domestic travelers reached 9 billion euros. Since July 19, Ireland can be visited freely with some restrictions and sanitary measures.
From October 22 everything will be open. And it’s already time to click on the green button of his site.
The TO offers, beyond practical information, a wide selection of targeted offers with its Irish tourism partners. With this in mind, it highlights some of its most emblematic sites: Trinity College and Guinness Storehouse in Dublin, the Titanic Museum in Belfast and spectacular natural sites such as the Giant’s Causeway in Northern Ireland or the Cliffs of Moher in County Clare. On a clear day you can see besides the Aran Islands and Galway Bay which lies off the Connemara Mountains.
By air and by sea, the transport offer is increasing
At the same time, the OT also supports its airline and maritime transport partners offering links to Ireland. The regions of Wild Atlantic Way and Ancient East Ireland, Dublin city breaks are particularly targeted because of their ease of access from France. Co-branded promotional campaigns have been launched for the All Saints’ Day holidays and spring 2022. In 2019, 140,000 aircraft seats / week were sold. They were only 53,000 in 2021. Ireland is counting, pandemic under control, on an autumn / winter 2021/2022 season which will find and even exceed its pre-crisis traffic. The companies will increase their connections between many regional airports and Ireland. Let us quote Aer Lingus, Air France, Ryanair, Transavia, EasyJet and Vueling which, from Orly, will serve Dublin, Cork and Belfast. The ferry, a means of transport requested by the French, is provided by the companies Brittany Ferries, Irish Ferries, Stena Line and, in 2022 by the Danish company DFDS which will provide a link between Dunkirk and Rosslare, located at the south-eastern tip of the island. These programs will be gradually rolled out on numerous communication channels, especially TV and social and digital platforms. What about a trip combining the Republic of Ireland and Northern Ireland? No visible border and, despite Brexit, the identity card is sufficient for both countries.
Measures taken by the Irish authorities in the context of the health crisis
– Complete a Passenger Locator Form online before departure, specifying the details of their arrival and their place of residence in Ireland. – Provide proof of complete vaccination, recent recovery from Covid-19 (within 180 days) or PCR test (rules applicable to countries in the EU zone and European Economic Area only) – In case of possession of valid proof of full vaccination, no testing and no quarantine is required. – If you have valid proof of recent recovery from Covid-19 within the last 180 days, no testing and no quarantine is necessary. – In the absence of valid proof of vaccination or cure, proof of a negative result obtained by an RT-PCR test carried out within 72 hours of arrival in Ireland must be presented. Children aged 12 to 17 must also have a negative RT-PCR test performed within 72 hours of arrival in order to travel to Ireland, unless they have valid proof of vaccination or recent recovery ( within 180 days). Please note: the antigen test is not recognized by the Irish authorities.
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