Individual travel, key in the recovery of business tourism


The corporate meetings and visits to clients are behind this slight reactivation, driven by business reasons. And it is that, despite the consolidation of technological tools during the months of confinement, business tourists mostly prefer face-to-face events and meetings, by recognizing its greater effectiveness in meeting its objectives.

Proof of this is that 42.9% of those surveyed recognized that before the health emergency broke out, they traveled more than six times a year, the most common reason being individual business tourism, whether they were corporate meetings, customer visits or product presentations (61%), followed by training (34.3%) and fairs (31.4%).

35.7% of the participants in the HotelsDot market study have a trip scheduled in the near future.

However 84.3% of the survey participants admit that they have not moved again after lifting the restrictions in June, although HotelsDot warned that “this data must be analyzed with caution, since traditionally July and August are low season for this demand segment ”.

Even so, 10.4% have made at least one trip, while 5.3% acknowledge having traveled more than three times. In most cases they are corporate-type movements, mainly meetings and visits to clients, and with the hotel as preferred accommodation by 82.3% of the tourists surveyed, compared to 17.7% who stayed the night in apartments.

In this market segment there is no perception of insecurity regarding possible infections in hotel establishments, which shows the degree of confidence of tourists towards this type of accommodation

Online events vs. face-to-face

Finally, the results obtained by HotelsDot, according to the same sources, “allow us to predict a rapid recovery of MICE tourism as soon as the health situation improves in Spain, since although it is true that online events have been strongly positioned in the workplace, it is also true that the majority of respondents believe that face-to-face are more effective in meeting business objectives”.

Business tourists have no doubt: face-to-face events are more commercially effective than those held online, as reflected in the study carried out by HotelsDot.