Hyatt’s strategy in Europe: luxury and independent collections


This growth strategy adds to the recent acquisition of Apple Leisure Group for 2.3 billion euros, with which the chain’s resorts will double and Hyatt will increase its presence in Europe by 60%.

“ALG’s portfolio of luxury brands, its leadership in the all-inclusive segment and the large portfolio of new resorts will expand our reach in new and existing markets, including Europe, and further accelerate our net growth as a leader in rooms. in the industry ”, highlighted the US chain in mid-August, when confirming the purchase.

As reported by the company this Tuesday, one of Hyatt’s subsidiaries has signed six new management and franchise agreements for hotels in Europe with the brands The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric and Hyatt Regency.

“With these new offerings we are reaffirming our experience in leisure destinations,” said Felicity Black-Roberts, Vice President of Acquisitions and Development for Europe at Hyatt.

The Rhodania hotel in Switzerland will join The Unbound Collection by Hyatt brand.

“The recently executed deals highlight the positive strides we are making toward our growth strategy in Europe, and the new projects are alongside a strong portfolio of Hyatt-branded hotels scheduled to open in the coming years,” adds Vice President of Hyatt Acquisitions and Development for Europe.

Just as you have already posted HOSTELTUR, Hyatt will have a The Unbound Collection brand hotel in Costa del Sol: the emblematic Hotel Byblos in Mijas, whose opening is scheduled for spring 2022 thanks to the financing of 20 million euros obtained by the international fund Intriva Capital.

In turn, in Spain the Hyatt Regency Hesperia Madrid will be expanded to include a residential component: the Hyatt Regency Madrid Residences with 22 premium apartments. The new complex will be located on Paseo de la Castellana.

The brand The Unbound Collection by Hyatt will add a hotel in Crans-Montana, Switzerland, as the 42-room boutique Rhodania hotel in the Swiss Alps will join the collection in 2023.l ll Tornabuoni Hotel in Florence (Italy), a 62-room establishment that will open its doors in October this year.

ll Tornabuoni Hotel in Florence

The brand JdV by Hyatt it will be reinforced with the incorporation of the Tribune Hotel, which will mark “an important milestone” for the chain because it involves introducing the brand in Rome. Is that a Hyatt affiliate has signed a franchise agreement with AG Group for this new 52-room hotel, scheduled to open in October 2021.

This independent collection will also be present in Bordeaux (France) in 2022, after the signing of a franchise agreement with Alboran Hotels and Hospitality. The 147-room property will feature a restaurant and private rooftop speakeasy.

Regarding the brand Hyatt Centric, will debut in Germany in 2025, under a franchise agreement between a Hyatt subsidiary and SV Hotel AG. The Hyatt Centric Altstadt Hamburg It will be located on Moenckebergstrasse and will be the chain’s second in the city, joining Park Hyatt Hamburg.

These hotels will join the chain’s other recent openings in Europe, including the 7Pines Resort Ibiza, which marked the debut of the Destination by Hyatt brand in the region.

  • Hyatt Place Ekaterinburg in Ekaterinburg, Russia
  • Hyatt Place London City East in London, United Kingdom
  • Hyatt Regency Zurich Airport The Circle in Zurich, Switzerland
  • Hôtel du Palais Biarritz, reopened as part of The Unbound by Hyatt Collection brand, in Biarritz, France
  • Three Story Hotels in Sweden, which joined the JdV by Hyatt brand, including Story Hotel Riddargatan and Story Hotel Signalfabriken Stockholm and Story Hotel Studio Malmö in Malmö