The plans of Brazilian post-pandemic travelers
When they return to travel, Brazilians want to go, especially, to beach destinations. They intend to travel mainly by plane and indicate that the data on the stage of contamination by the new Coronavirus at the chosen destination will be the most relevant aspect in the organization of the trip. These are some of the information revealed by the survey “How will we travel again? – impact of Covid-19 on the behavior of Brazilian travelers“.
The survey, structured by professor and researcher Mariana Aldrigui, from the Leisure and Tourism course at USP’s School of Arts, Sciences and Humanities, received 3,243 valid responses from readers and followers of Viaje na Viagem. Thank you! You who participated in the study deserve to know the results first hand.
How did the pandemic impact the trips already scheduled?
No less than 80% of respondents had to postpone or cancel travel due to the Covid-19 pandemic.
Of those who postponed, 53% still do not know when they will make the trip; 14% plan to resume plans between October and December this year.
Most trips canceled or postponed were abroad (more than 60%).
The economic crisis and travelers
The economic crisis resulting from the pandemic already impacts the travel plans of Brazilians. Those who lost their jobs, had a reduced income or suffered a reduction in income in the family group account for 53% of the survey participants.
Are we going to travel for tourism still in 2020?
As for the possibility of traveling this year, the research participants are divided into three groups of roughly the same size. Just over a third (35%) say they are going to travel in 2020. 33% do not plan to travel this year, while 32% still do not know.
Among those who intend to travel in 2020, half consider getting around by plane (50.6%), while 45% intend to use their own car.
Where do we want to travel?
Beach destinations lead the preference for the first post-quarantine or post-pandemic trip – 33% of responses. Big cities (18%), nature destinations (17%) and small cities (12%) appear next. The group of travelers who have not yet chosen a destination adds up to 14%.
What are we going to take into account to decide the trip?
Although there is concern about the safety and hygiene protocols for a trip, the most relevant aspect in the organization of the trip will be data on the stage of contamination by the new Coronavirus at the chosen destination.
In relation to accommodation, hotels, inns or resorts are the main options that emerge in the plans of the study participants – they account for 65% of the answers. Those who plan to rent a house for holidays or holidays reach 14%.
Study participants were asked to assess the importance of five safety criteria that are contained in the different protocols adopted in destinations and establishments such as hotels and restaurants. All five statements were considered ‘Absolutely important’ or ‘Very important’, in the following order:
- 1st Accommodation with hygiene stamp
- 2nd Avoid destinations with agglomerations
- 3rd Availability of alcohol in gel, masks and others at the destination
- 4th Accommodation where the traveler can control the hygiene of the room / house
- 5th Destination with security seal issued by the government or tourism entities
How are traveler profiles distributed?
The survey invited participants to identify themselves with one of five phrases that synthesize different types of behavior in the face of the pandemic.
The travelers who are going to resume their trips first are Dispatched, which account for 27.4% of participants, but are subdivided into three very different profiles:
- The Tô-Nem-Aíners, who are not afraid of the pandemic (1.6% of participants)
- The Fugitives, who want to travel to quarantine elsewhere (7% of responses)
- The Unfinished, who have already resumed part of their routine prior to the pandemic and intend to travel adhering to safety protocols (18.8% of the sample)
The second group is Reassured, who want to travel, but will wait until the contamination rates drop. They form the largest group among the participants: 46.4%.
And the third group, that of Abstinents, brings together those who have no intention of traveling while there is no vaccine, cure or end of virus circulation. There were more than 1/4 of the travelers: 26.1%.
Want to watch the video in which I explain these 5 traveler profiles? It’s on our IGTV – click here.
The survey was conducted between 14 and 20 July. Tell us: since then, has anything changed in your head? Are you more open or more refractory to travel than before?