Forte fréquentation au Centre Pompidou de Metz (©Pompidou Metz)

Grand Est: an encouraging tourism report for 2021


For the tourist category alone – visitors who spend at least one night in the territory of the Grand Est – the year 2021 will have made it possible to make up for 21% of tourist volumes lost since 2019 because of restrictive measures related to tourist travel (curfew, travel distance limit). Obviously, catching up is more important for French tourists (33%) than for foreign tourists (3%). At the same time, spending by all visitors is estimated at €4.6 billionup 27% compared to 2020, but still significantly down by 47% compared to 2019. At the hotel level, the indicators are up compared to 2020. The average occupancy rate has gained 12 points but the decline remains still marked compared to 2019.

Tourist rental benefits from the crisis

The big winners of this post-Covid period are rental accommodation. The Airbnb and Abritel rental activity has almost caught up with its 2019 performance levels. In furnished accommodation and guest rooms with the Gîtes de France label, the volume of overnight stays in 2021 exceeds that of 2020, but also that of 2019. French customers more than compensated for the lack of foreign customers.

2021 attendance at places to visit exceeds forecasts and progresses significantly compared to 2020 as in the center Pompidou of Metz (+44%), in the Museums of Strasbourg (+50%), the Museums of Mulhouse (+42%), the Walygator park near Metz (+25%) or the zoo of Amnéville (+23%). But the dynamic is even better for certain outdoor sites for which attendance is exploding: the Haut-Koenigsbourg Castle doubled its attendance, as did Nigloland. Discover the detailed report of the Grand Est tourist activity in 2021 by clicking: HERE
Read also:

– LK Tours / Europatours: bookings have picked up strongly since the start of the year – Explore Grand Est: a digital platform inspired by OTA codes