Global geographic diversity as the key to resisting in the COVID era


And it is that now, around the 50% of the business now comes from Europe, the United States and the Middle East. This geographical diversification has been driven by international recruitment and the opening of offices in Bangkok and London during 2021, while the company also plans to open an office in North America.

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DidaTravel has provided the market with an update on its performance during 2021 that reflects the fruits of a long-term strategy to continue promoting this diversification. The company has expanded its home markets in recent years to reach a point where Europe, the United States and the Middle East now account for 50% of all sales with 25%, 20% and 5% respectively. Meanwhile, the rest comes from the broader APAC region, including China.

The good performance of this geographic expansion of sales was further boosted in 2021 by the hiring of equipment and the opening of offices beyond China, including the openings of offices in Bangkok and London, and with plans for an office in the United States. United soon.

On the other hand, during 2021 the company has increased the number of directly contracted hotels to 37,000, which represents an increase of 23%. Meanwhile, on the client side, despite the pandemic causing closures, the company has managed to maintain around 23,000 clients, including travel agencies, tour operators, airlines, OTAs and TMCs (travel management companies), by signing new clients in Europe. and North America.

The company can now also confirm that it has more than 700 API (application program interface) customers, of which around 200 are in China.

“During the pandemic, we continued to invest in our business, strengthen our technology and continue our long-term strategy of increasing our presence in Europe and North America,” said Rikin Wu, Founder and CEO of DidaTravel.

“So when the market started to slowly recover in Europe and North America, we were well positioned to capture demand quickly and by the end of the year, with the exception of the omicron impact, we were close to the 2019 numbers, even topping them. in non-China source markets. “

The founder and CEO of Dida Travel, Rikin Wu.

“We are cautiously looking forward to 2022 and look forward to making more announcements as we grow our team and evolve our value proposition for both customers and hotels.” This year-end update completes a 2021 in which DidaTravel which also included a series B financing worth hundreds of millions of yuan, where the main investor was Alibaba.

Furthermore, during the year, DidaTravel became the preferred accommodation partner for the contracting and distribution of Fliggy (part of the Alibaba ecosystem, one of the largest travel platforms in China and APAC), serving DidaTravel’s 23,000 clients access to Fliggy’s portfolio of hundreds of thousands of hotels, both in China and the wider APAC region.