North German investors want to build a hotel with almost 700 beds on the world-famous Loreley Plateau on the Rhine. Set back from the top of the rock, the buildings with green roofs, wooden facades and earth frames made of slate and greywacke should nestle into the landscape of the Upper Middle Rhine Valley World Heritage, as announced by the Planet Group in Kiel.
“With the Unesco specifications, a visual axis concept was developed so that the hotel cannot be seen from certain points below,” said company spokeswoman Sybill Kolander. Several media had previously reported about it.
Start of construction in spring 2021
According to Kolander, the start of construction on the project with a five-story main building, ten two- to four-story “hotel villas” and “40 superior rooms in vineyard terraces” is planned for spring 2021. The “Slow Down Loreley” hotel is due to open high above the Rhine in 2024. According to the spokeswoman, the three partners Planet Gruppe, Nidag and Aye Media are planning an investment of 85 million euros. Nidag has owned the required land on the Loreley since 2016. Double rooms should be available from 99 euros. Hikers, families, wellness tourists and conference guests are the expected target group.
Construction noise and outdated tourism
The Upper Middle Rhine Valley suffers from extreme rail noise, partly outdated tourism and population decline. A federal horticultural show (Buga) is planned in the Upper Middle Rhine Valley World Heritage Site in 2029.
But there is also criticism. The district spokesman for the Greens in the Rhein-Lahn district, Christoph Weyrath, said he could still live with a 300-bed hotel that was previously planned. However, the new project is oversized and will seal a natural monument even more: “You also need parking spaces and access roads.” The winding access road from the Rhine between rocks up to the Loreley is too narrow for so many hotel guests.