Charles Persello nommé directeur financier

easyHotel: Charles Persello appointed Chief Financial Officer


Following the appointment of Karim Malak as the new CEO of easyHotel last December, the group announces three new appointments. A French trio comes to strengthen the management team alongside the Chairman and CEO.

Charles Persello joins easyHotel as Chief Financial Officer. During five years at ICAMAP, easyHotel’s reference investor, Charles Persello managed real estate funds representing 1.7 billion euros in assets and participated in ICAMAP’s investment in easyHotel. Previously, he was an asset manager at Unibail Rodamco, a world leader in real estate based in Paris. His new missions will focus on the announced optimization of more than 50 million euros injected in equity and the management of relations with shareholders.

Gwenaëlle Pouy and Louis Poisson join easyHotel

Gwenaëlle Pouy joins easyHotel as head of development and director of real estate.She will work on the design of a new sustainable design to harmonize the rooms of the hotel park with the new vision of the brand.“. Gwenaëlle Pouy will also manage relations with real estate funders in the context of rental and sale-leaseback operations. Appointed Director of Operations, Louis Poisson will focus, as part of the international expansion of easyHotel, on developing a hotel management platform, improving franchisee operations and building customer loyalty. Louis Poisson was previously vice-president of operations of the EQ Group and Director of Operations at Adagio Aparthotels. He has 13 years of operational and international experience in the budget hotel segment, including four with Red Planet Hotels.

The group’s ambition is to cross the bar of 100 hotels by 2026, either directly or through a franchise. i[

2021 results already exceed 2019 levels

2021 results already exceed 2019 levels”due to sustained demand for weekend stays as well as the rescheduling of events that had been postponed“. The current inflationary context contributes to the increase in demand for overnight stays at a lower cost. This year, easyHotel’s revenue per room (RevPar) is up 70% in April, 50% in March and 20% in February, compared to the same periods in 2019.
The forecast revenue inherent in reservations already recorded for next summer is currently 10% higher than that of summer 2019.