In Lille, the hoteliers have launched an operation to win back tourists this summer, entitled “summer in the stars”, aimed at bearing the economic consequences of the health crisis. 40 luxury hotels in the metropolis have decided to cut prices during the holidays, which allows the yankees to offer a night of dreams at a lower cost.
“I think we’re going to have a good night”, leave it to Marie-Laure and jimmy as they discover their room. The couple living in Béthune, near Lens, to 40 kilometers of the road, has paid 99 euros for the room with breakfast included instead of a little more than 200 euros at full price.
A night that Marie-Laure would never have been able to consider in normal times : “We see not this type of establishment and it is through the operation we went to see on the site the different hotels as possible and were told that it was the opportunity.”
For operation, the hotel L’hermitage Gantois has left nearly 25 rooms per night and for Louis Duhamel, the director,r the operation is a success : “This offer allows you to catch up to what we would not have had. We are talking about a little more than 700 nights in July and August”.