Visuel de la nouvelle campagne de pub - DR

Air Caraïbes launches the second wave of its advertising campaign


After a first phase of teasing, and following the latest government announcements concerning the lifting of compelling reasons in Overseas Territories, Air Caraïbes is launching the second part of its relaunch campaign for the summer of 2021.
The operation began on May 19, 2021. “With humor and offset, always in very close proximity to the passengers, the visuals illustrate the warmth of the welcome regained, the comfort and the attentions on board in the perspective of a deserved vacation in the Caribbean, in Guyana or in France. “ indicates a press release.
This communication system is accompanied by an attractive price offer: Paris – Pointe-à-Pitre or Paris – Fort-de-France from € 413 including tax per person *.

The announcement of the lifting of compelling reasons is very good news. It strengthens the resumption of our activity, and makes it possible to launch this second phase of the campaign at the best time.
Now it’s time to find our passengers!
»Comments Yoann Paulin, Deputy CEO of Air Caraïbes.
This communication campaign includes an off-line device (decoration in Air Caraïbes points of sale, radio communications, street marketing operations, etc.) but also digital (website, social networks, e-mailings, mobile, on-line media plan). line…). A variation will also be planned in flight from mid-June.

* Offer subject to change without notice and subject to conditions. Return price including tax “from”, per person traveling in Sun class, service charges included (in Basic rate without checked baggage – with 1 carry-on baggage of 12 kg included), applicable subject to availability depending on travel dates. Offer modifiable without penalty with a possible price adjustment and refundable.