When you see the dynamic executives who lead big companies, when you listen to them, when you follow their paths, you think they’re never wrong. They, at least, always convey the feeling of security, of firmness, of going one step further than others.
With that air of confidence that characterizes them, the great managers of the great European airlines told us first that the low cost did not affect them, then that they would not get far, after they were going to imitate them, and now, after so many efforts to convince us, yesterday they told us no, that the savings in taking the peanuts on board were not so much.
I am referring to the fact that yesterday, the managing director of British Airways rectified a decision by Spaniard Alex Cruz, when he was in charge of the British operator, whereby any drink or food on board short-haul flights became strictly paid, thus saving £ 400 million. So now we’re back to where we were.
Listen: they tell us with the same serious and circumspect tone, as when they created Level to compete with Norwegian, or as when Air France launched Joon, which was going to be the favorite of the “millennials”, or as when O’Leary told us that www.ryanair.com it was going to be the Amazon of travel.
Sometimes, of course, they are wrong. And not because they do it with an air of superiority ceases to be a solemn screw-up that normally costs millions and millions.